Louis Vuitton vs Chanel: The exhibition crash test

Big luxury brands always have to find new ways to promote their products and most impartantly they have to stay relevant and fashion forward. This time two of the most famous luxury brands curated some amazing exhibitions in order to remind the public why their brands are so well known and established. 
We've seen exhibitions related to fashion before, but this time these exhibitions included social media, apps and the technology that the social media era provides. 
So, who won "the exhibition war"? 

Louis Vuitton exhibition: Series 3  

 Louis Vuitton's exhibition was about Nicolas Ghesquiere's inspiration for the AW15 collection. I booked online a free guided tour. When I arrived at the venue, a charming guide named Paul was waiting for me and he walked me through the exhibition, explaining the Ghesquiere's creative process. I had the chance to understand how Ghesquiere got inspired from Louis Vuitton's archives and how he found ways to incorporated them to his new collection.

The highlight of the exhibition was where I had the chance to watch, up close and personal, one of the lovely women who are responsible of making the famous Louis Vuitton bags.  

They give so much attention to detail and everything was so carefully put together that makes you realize why you have to pay so much money for these bags. Great marketing, right? 

At the end of the tour, I had the chance to eat lunch at a wide space with some amazing views of London and sit at a sofa, where some famous butts (like Kim Kardashian's) sat for the Louis Vuitton's fashion show.

After lunch they gave me some stickers and a poster in order to comfort me that I can't afford to buy that amazing bag.  

Chanel: The Mademoiselle Prive exhibition

This exhibition was about the life and the legacy of Coco Chanel through the eyes of Karl Lagerfield. This time there was no guided tour. Only an application that helped to walk through the exhibition. The queue to get in the Saatchi Gallery was long. The app gave as an estimated time in the queue only 10 minutes, but it took approximately one hour to get in.

 There were many technological tricks all the way through the exhibition, but it was lacking intimacy and consistency.

The exhibition had many wow factors but they way the clothes were displayed was uninspired and there was no actual information about anything through the exhibition.

At the end they gave me a tote bag and a poster, again to comfort me on my tight budget that doesn't allow me to buy a Chanel item.

 Even though I'm a big fan of everything Chanel, I have to say that I enjoyed the Louis Vuitton exhibition the most. Karl you'll do better next time...